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Building a Website - Keyword Selection.

Did you know that some of your SEO ranking will occur naturally, if you plan, and set up you website correctly? Once you have everything planned out, executing your SEO strategy, is going to be very easy.
If you pick niche, specialised keywords, you will pick up free traffic very (more...)

How to start a website in the right way with the correct Search Terms - Keyword Research

SEO Keyword Research

It is a good idea to put together a business case for your site, to focus your effort on the goals of the site. As you read through this article you may have cause to realign your goals to make it easier to achieve success. This is good news actually, as it means that you have used completely understood your websites' purpose, and have eliminated that which is inefficient, given your new found understanding of your customers, your competition and what you are wanting to offer.

Search Term Selection

Hey! Are you listening? Concentrate, don't miss this information. To make it worth your time putting together a website, you need to make sure that it is making use of keywords that search users search for. You could be position number one in Google for keywords that nobody searches for, in which case the whole effort was totally pointless.

Advertising your products is going to cost money, are there easier ways to drive traffic that has a lower cost? Are there other opportunities, other keywords out there that are more easily attainable for you?

Research your websites' focus

Have you a niche? You need a focus for your site; otherwise it will not make any sense. When your visitors think about your niche, you want them to first think of your website.Is there some aspect of your niche that customers are particularly interested in and how would you know? Keep an eye on internet resources such as forums, chat rooms and blog comments associated with your niche subject, listen to people, ask your friends, look in niche publications. Is there something that people are looking for? Is you niche something that people talk about? Is there a core phrase that you could use that would describe your niche?

Understanding your Competition - How do they rank, and why?

A good way to start to understand your competition is to open up your favourite search engine, let's use Google, most people do, and type in a search that you would expect would find your site when you build it. When the results are displayed in the search engine, a number at the top of the results indicates the total number of matches found.

Open up some of the search results - who are the competition, do they offer the same product or service that you are intending to offer? Is their location a factor in their domination? Could you offer a localised version of what they do? If your customers have been around for a long time, offer the same products and services, in the same location as you, you're going to have your work cut out for you, to beat them.

If you really wanted to get into the nitty gritty, you need to know for each of those sites, their age, the number of inbound and outbound links, page rank, body content - all these things are big factors in the ranking of that site.

Search Phrase Discovery Programs

There are a few tools that allow you to understand the number of monthly searches that are performed for your core phrase, and how competitive it is. The good thing with these tools is that they are also able to suggest other keywords that may be applicable to your core phrase.

Tools can be found from the following:


Adwords External Tools: Keyword Tool from Google, which is free

Keyword Research - keyworddiscovery.com

Wordtracker


Correct Keyword choice drives Search Engine Optimisation (SEO)

If nobody searches for the search term that you are focussing on, it makes it much more difficult to generate money. Without planning the search phrases that you target carefully, using scientific methods that quantify what is required to achieve your goals, your SEO efforts are likely to be wasted. You will get traffic, but will not achieve the true potential of the site. It isn't too late - we can change that starting now, but redefining what the keyword focus should be, and concentrating our efforts there.

Your website structure should be clear given that you know your target keywords, the right page titles, webpage addresses, headings, link anchor text, body content, image tags, metadata will easily be found by the search engines, and will allow you to rank better naturally than you would without planning. As you can probably see from the list of items that feature in making the site rank well, changing from the wrong keywords to the right ones is likely to require a lot of rework.

Can I choose keywords myself, or should I pay someone to help me?

Build the site last - understand fully that you are trying to achieve before you start, including your competitors, niches, and alternatives.

This is something that you can do. The only downside is that it can be time consuming if you have never done it before. The effect of getting the whole process of SEO will generate traffic and sales way in excess of the initial outlay, so it is more a matter of priority.

Article source: How to start a website in the right way with the correct Search Terms - Keyword Research

How to build a business web site - Keyword Selection - Keyword Research

Search Engine Optimisation and the Search Terms that you choose

It is a good idea to put together a business case for your site, to focus your effort on the goals of the site.You may change your mind, from what you originally intended the site to be after reading this article. Don't become too attached to those initial ideas just yet, you need to validate them, and change them if your research shows that you site will be better off if you refocus, due to your new found knowledge of your customers, competition and offering.


Search Term Selection

Hey! Are you listening?Concentrate, don't miss this information.To make it worth your time putting together a website, you need to make sure that it is making use of keywords that search users search for.When nobody is interested in the keywords you are using to drive traffic to your offer, you whole effort is a waste of time.

Advertising can drive traffic to your site, but at what effort and cost?Are there other opportunities, other keywords out there that are more easily attainable for you?

Research your websites' focus

First of all, you have a niche, right?You need a focus for your site; otherwise it will not make any sense.What you're trying to achieve is to send people to your site as THE place to go for information on your niche.Is there some aspect of your niche that customers are particularly interested in and how would you know?There are a number of ways that you can find what people really want - listen to people when they talk, look in the paper, look in internet forums and chat rooms that are associated with your niche.Is there something that people are looking for?Do people discuss your niche?Is there a subject that regularly crops up that would describe your niche?

Understanding your Competition - How do they rank, and why?

A good way to start to understand your competition is to open up your favourite search engine, let's use Google, most people do, and type in a search that you would expect would find your site when you build it.The number underneath the search box once you have performed the search shows the number of pages that were found.


Open up some of the search results - who are the competition, do they offer the same product or service that you are intending to offer? Is their location a factor in their domination? Could you offer a localised version of what they do? If your customers have been around for a long time, offer the same products and services, in the same location as you, you're going to have your work cut out for you, to beat them.

If you really wanted to get into the nitty gritty, you need to know for each of those sites, their age, the number of inbound and outbound links, page rank, body content - all these things are big factors in the ranking of that site.

Search Phrase Analysis Sites

Some utilities on the net will help you to discover the search volume per month, and levels on competitiveness for your search phrase.Varying levels of related search term suggestions can be generated that will help you find the term with the best combination of search volume and low competition.

Tools can be found from the following:

Google Adwords Keyword Tool - free

keyworddiscovery.com

Wordtracker

Siphon the free traffic - Pick the correct keywords

If nobody searches for the search term that you are focussing on, it makes it much more difficult to generate money.Without a clear set of keywords, your SEO results are very likely to be random. You may get traffic, but it will not be targeted, or the results will be less than could be expected from an alternative keyword.Don't worry, something can be done about it, but it entails refocussing the site toward the correct terms.

If your keywords are chosen correctly, your site is more likely to be structure in such a way that it makes sense in that context, through the choice of headings, categories, tags, page content, backlinks, anchor text, image names, and the search engine is more likely to be able to find your content and rank you well for it, as you deserve.As you can probably see from the list of items that feature in making the site rank well, changing from the wrong keywords to the right ones is likely to require a lot of rework.


Can you choose keywords yourself, or should you pay someone to do it?

Due to the importance of getting the right keywords for you site, it is a good idea to spend a great deal of time researching the best terms, researching your competitors, niches and so on, before jumping in to creating a web site.
There is nothing wrong with doing this yourself, although paying someone to do this is highly likely to yield sales way in excess of the initial outlay, and continue to do so for some time to come.

Article source: How to build a business web site - Keyword Selection - Keyword Research

Want to build a new website? Wondering how to get traffic?

If you're interested in how to build a new website and need help with web design, and what needs to be done to get free traffic or wondered what SEO is, then go to this site. There are lots of very useful articles for people starting out with a new website, and these guys do a great job, and really want to help you succeed.

Visit The Brisbane SEO Company for more information.

What is the government doing?

Honestly, when the new government came to power, I thought that it was going to be a change for the better. That fresh blood would mean new ideas, ideas that would make a difference to the country. It seems not.
Close to where we live, we have had a bridge extension built - it was clearly done to keep people in jobs, instead of being done because it was needed. The problem here is congestion, the only solution is to provide people with an alternative means to get to work that would keep them out of the CBD. Not exactly rocket science, but to keep people in jobs, we built another bridge. That by itself seems to have been a bit of a nightmare as well, part of the bridge build was automatic tolls - you can't pay with money, and instead have to pay within three days - how the hell is that ever going to work, for those that are visiting the area? Even if the automated system worked flawlessly this is a silly idea, but it didn't so instead people who could not get hold of the tags to allow the automation to work got through the tolls for free. Well planned and executed. Kind of a bit of a waste of money was that, wasn't it?

So, here's the thing, why instead of building a bridge and a tunnel, to get yet more traffic into the city, don't we build an underground rail network, and get people to park outside of the CBD, and commute in? If the tickets are reasonable prices, and the service has decent coverage, and runs on time, then that is going to both raise revenues, and solve the problem. And there's the thing, the problem appears to be with a complete lack of lateral thinking.