How to build a business web site - Keyword Selection - Keyword Research

Search Engine Optimisation and the Search Terms that you choose

It is a good idea to put together a business case for your site, to focus your effort on the goals of the site.You may change your mind, from what you originally intended the site to be after reading this article. Don't become too attached to those initial ideas just yet, you need to validate them, and change them if your research shows that you site will be better off if you refocus, due to your new found knowledge of your customers, competition and offering.


Search Term Selection

Hey! Are you listening?Concentrate, don't miss this information.To make it worth your time putting together a website, you need to make sure that it is making use of keywords that search users search for.When nobody is interested in the keywords you are using to drive traffic to your offer, you whole effort is a waste of time.

Advertising can drive traffic to your site, but at what effort and cost?Are there other opportunities, other keywords out there that are more easily attainable for you?

Research your websites' focus

First of all, you have a niche, right?You need a focus for your site; otherwise it will not make any sense.What you're trying to achieve is to send people to your site as THE place to go for information on your niche.Is there some aspect of your niche that customers are particularly interested in and how would you know?There are a number of ways that you can find what people really want - listen to people when they talk, look in the paper, look in internet forums and chat rooms that are associated with your niche.Is there something that people are looking for?Do people discuss your niche?Is there a subject that regularly crops up that would describe your niche?

Understanding your Competition - How do they rank, and why?

A good way to start to understand your competition is to open up your favourite search engine, let's use Google, most people do, and type in a search that you would expect would find your site when you build it.The number underneath the search box once you have performed the search shows the number of pages that were found.


Open up some of the search results - who are the competition, do they offer the same product or service that you are intending to offer? Is their location a factor in their domination? Could you offer a localised version of what they do? If your customers have been around for a long time, offer the same products and services, in the same location as you, you're going to have your work cut out for you, to beat them.

If you really wanted to get into the nitty gritty, you need to know for each of those sites, their age, the number of inbound and outbound links, page rank, body content - all these things are big factors in the ranking of that site.

Search Phrase Analysis Sites

Some utilities on the net will help you to discover the search volume per month, and levels on competitiveness for your search phrase.Varying levels of related search term suggestions can be generated that will help you find the term with the best combination of search volume and low competition.

Tools can be found from the following:

Google Adwords Keyword Tool - free

keyworddiscovery.com

Wordtracker

Siphon the free traffic - Pick the correct keywords

If nobody searches for the search term that you are focussing on, it makes it much more difficult to generate money.Without a clear set of keywords, your SEO results are very likely to be random. You may get traffic, but it will not be targeted, or the results will be less than could be expected from an alternative keyword.Don't worry, something can be done about it, but it entails refocussing the site toward the correct terms.

If your keywords are chosen correctly, your site is more likely to be structure in such a way that it makes sense in that context, through the choice of headings, categories, tags, page content, backlinks, anchor text, image names, and the search engine is more likely to be able to find your content and rank you well for it, as you deserve.As you can probably see from the list of items that feature in making the site rank well, changing from the wrong keywords to the right ones is likely to require a lot of rework.


Can you choose keywords yourself, or should you pay someone to do it?

Due to the importance of getting the right keywords for you site, it is a good idea to spend a great deal of time researching the best terms, researching your competitors, niches and so on, before jumping in to creating a web site.
There is nothing wrong with doing this yourself, although paying someone to do this is highly likely to yield sales way in excess of the initial outlay, and continue to do so for some time to come.

Article source: How to build a business web site - Keyword Selection - Keyword Research

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What is the government doing?

Honestly, when the new government came to power, I thought that it was going to be a change for the better. That fresh blood would mean new ideas, ideas that would make a difference to the country. It seems not.
Close to where we live, we have had a bridge extension built - it was clearly done to keep people in jobs, instead of being done because it was needed. The problem here is congestion, the only solution is to provide people with an alternative means to get to work that would keep them out of the CBD. Not exactly rocket science, but to keep people in jobs, we built another bridge. That by itself seems to have been a bit of a nightmare as well, part of the bridge build was automatic tolls - you can't pay with money, and instead have to pay within three days - how the hell is that ever going to work, for those that are visiting the area? Even if the automated system worked flawlessly this is a silly idea, but it didn't so instead people who could not get hold of the tags to allow the automation to work got through the tolls for free. Well planned and executed. Kind of a bit of a waste of money was that, wasn't it?

So, here's the thing, why instead of building a bridge and a tunnel, to get yet more traffic into the city, don't we build an underground rail network, and get people to park outside of the CBD, and commute in? If the tickets are reasonable prices, and the service has decent coverage, and runs on time, then that is going to both raise revenues, and solve the problem. And there's the thing, the problem appears to be with a complete lack of lateral thinking.

What the hell is going on??

Well, I keep seeing advertisements on the TV telling me that the state's economy is in great condition because of all these projects that we have created to keep people in work. Whilst I think that that is commendable, if we have traffic congestion, is a tunnel or a bridge going to fix the problem? No. Have we spent a lot of money keeping people in work, instead of spending a lot of money getting the right solution? Yes!

It would have been much better to bite the bullet and spend all that money on a decent public transport system, such as an underground train system. Personally Id much prefer to not have to drive first thing in the morning, when I'm tired, if I can slump on a train, and get to where I want to go to, in decent time.

We might have kept people in jobs, but come on, that is not justification for wasting money.

And another thing, what happened to improving broadband in the country. There's something else that would have a profound long term effect on the income of the country. Amazes me, it really does!

Car Indicators

Hey!

My pet hate - car indicators, and signalling when drivers are driving.

Surely if indicators are supposed to be used in the way that they are, then they should be called 'confirmers' instead?
Seriously, what is the point in driving up to a junction, braking, so the car behind is wondering why you're braking, then finally figures it out, you're turning, then you put the indicator on? Is that supposed to cut the incidence of accidents?

Also, and this only illustrates the lack of consideration, is a driver indicating when nobody is near and nothing can affect them. This just shows that it is a reaction to a thought impulse and not a conscious decision to actually indicate intention.

I find it annoying when you're forced to drive someone else's car for them, because they can't be bothered to think about other road users.

Look around while driving, all around, so you're sure that someone needs indicating to, or if there is not room, indicate and wait for the space. If people did that, generally there would be so much less road rage, since people wouldn't cut in because they're not looking properly, and people would not cause others into any extreme manoeuvre to avoid an unsignalled intention.

Life would be so much easier - so who is with me?

ANZAC Day

Really enjoyed watching some of the documentaries on television on ANZAC day. It really makes you think about what people went through in their lives, so that we can have nice easy ones.
This particular documentary was about Sir Edward "Weary" Dunlop, who did some amazing things during the second world war, but also thereafter. You imagine people such as him to be people from 'ordinary' backgrounds doing extraordinary things. This man won many awards whilst studying medicine, was a champion boxer, played for the national rubgy team, The Wallabies.
Before joining the army, and doing the amazing things he did, this man had already done more than most people would achieve in their lives.

The man chose to stay in Java, Indonesia, and became a prisoner of war, because he didn't want to leave his patients. He used his position as a doctor as well as being an officer to get the Japanese keeping them prisoner to agree to things, or prevent them from killing the prisoners, as was the case with Bill Griffiths.
Sir Edward kept alive a lot of his colleagues who were literally overworked and underfed, and often beaten by the Japanese keeping them prisoner, for relatively minor things. The man himself appeared to have suffered a few beatings during his time in the prisoner of war camp, for standing up for his friends.

This man put himself in danger so many times to take part in smuggling in medical supplies to keep his friends well.

Absolutely amazing to watch what the man went through, and the conditions that he and his friends went through, so that they could serve out their time during the war as prisoners.

Makes you realise how lucky you are as a free individual, and how things like work worries are really nothing much at all, and pale in comparison.